It is no secret that the world is becoming more software-driven as we round up to the tail end of the 2010’s.
‘Apps’ are utilised by consumers of all demographics, and the word now extends to mean any extended function of someone’s mobile, tablet, TV, or even vehicle. What the App-user does not usually consciously realise is the nature in which they are utilising these apps is largely the same as they were in the late 90’s. Software programs came on installation discs and CDs; the only thing that has changed is the method of installation.
This ease of delivery has changed the demand for functionality and price point we generally expect when it comes to purchasing software.
Applications are (usually) made by teams of people who have poured countless hours into its production. Most coffee drinkers will gladly spend more than $3.99 each morning on their daily cup of joe, but grit their teeth at the idea of paying that for a mobile app.
AV in the IT world
In terms of widespread usage, development, and research, ‘Audiovisual’ as an industry was ‘first’. It was the inventions that changed the way we broadcast, produce and record music, and then later video that allowed the Audiovisual industry to grow to the size that it was at the start of the decade, before the ‘smart’ revolution.
Bruce Kaufmann from Human Circuit posits that AV is no longer an industry in itself, but instead is now a subsection of the very wide umbrella of Information Technology. ‘AV in the IT world’ is not only is true in the consumer market. We can observe this with examples such as the TV, Phone, and Home Theatre system becoming ‘Smart’ and joining ‘The Internet of Things’ (IoT), but also in regards to the way businesses operate.
AV in the IT world is now accepted to be the way of the times, but what does this mean for Audiovisual innovation?